xWave Research Privacy Policy  


xWave Research Ltd.
Address: 71–75 Shelton Street, London, England, WC2H 9JQ
Company number: 16797818
Last updated: 22 December 2025

Who we are

xWave Research Ltd. (“we”, “us”) provides proprietary datasets and insight reports (“Service”). We are the data controller for personal data collected via our website, forms, email, and client interactions.

What personal data we collect

  • Contact & account data: name, job title, employer, email, phone.

  • Commercial & billing data: purchase history, license tier, invoicing contact, (no VAT charged currently).

  • Usage data: access logs to download portals, authentication events, device/browser info.

  • Communications: support requests, demo bookings, call notes.

  • Cookies/analytics: page views, referrers, session metrics. (See Cookie section.)

How we use personal data (lawful bases)

  • Contract performance: to process orders, deliver datasets, manage licenses, provide support.

  • Legitimate interests: to secure our platform, prevent misuse, improve products, and contact you about relevant updates (you can opt out anytime).

  • Legal obligations: record‑keeping, responding to lawful requests.

Sharing

We use reputable service providers (e.g., secure file hosting, email, payment processors) under contracts and data protection terms. We do not sell personal data. We will disclose information if required by law or to protect our rights, users, or systems.

International transfers

If we transfer data outside the UK, we use approved safeguards (e.g., UK IDTA/Addendum to EU SCCs). Details available on request.

Retention

We keep personal data only as long as needed for the purposes above and legal/accounting requirements. Typical retention:

  • Contract and billing records: 6 years.

  • Access logs/security: 12–24 months.

  • Marketing contacts: until you unsubscribe or become inactive (we periodically clean lists).

Your rights (UK GDPR)

You can access, correct, erase, restrict processing, object (including to marketing), and port your data in certain cases. You also have the right to complain to the ICO (Information Commissioner’s Office).
Contact us first and we’ll try to resolve: [insert privacy email].

Cookies and analytics

We use essential cookies for authentication and performance cookies/analytics to improve the site. You can manage cookies in your browser; some features may not work without essential cookies.

Security

We implement technical and organizational measures (access controls, encryption in transit, least‑privilege administration, regular audits). No system is 100% secure; we work to mitigate risks.

Updates

We may update this policy and will post changes on our website. Material changes will be notified where appropriate.

Contact

xWave Research Ltd.
71–75 Shelton Street, London, England, WC2H 9JQ
Privacy email: support@xwaveresearch.com
Website: xwaveresearch.com