Paul Lambert is a telecoms strategy and intelligence expert with over 20 years’ experience tracking the industry’s major technology transitions — from 3G and 4G to today’s 5G and AI era.

At Omdia, he devised and led research strategies on 5G network and service launches and telco–hyperscaler partnerships while also delivering custom research, consulting, and executive advisory engagements. He built trackers, reports, and databases from the ground up that became go-to resources for global operators, vendors, and hyperscalers. His work drove measurable commercial impact, shaped strategic decisions for Tier-1 carriers, and is widely cited in industry press and publications.

With an MA from the School of Oriental & African Studies (SOAS), Paul now leads xWave Research — an independent, data‑first research company that combines granular, initiative‑level tracking with rigorous verification to map market‑leading strategies and commercial maturity. The vision is simple: transform noisy signals into clean, actionable intelligence so telecom and tech leaders can clearly see where real value is emerging and the connected future is heading.